Social Media Marketing, Truth and Lies

Social Media Marketing appears to be the most recent buzz word for anyone planning to increase their online existence and sales, but is Social Media Marketing (SMM) all it is cracked up to be?

S.M.M business are now springing up all over the place nowadays and they are informing anybody that will listen about how extremely essential social media like Facebook twitter and YouTube are to your company but, for the typical small to medium sized organisation, does marketing to social networks actually measure up to all the buzz? Is spending a little fortune on hiring a SMM company really worth it? And has anyone truly done their research on this before they employed somebody to establish there Facebook business page? Some SMM companies are setting up things like Facebook service pages (which are complimentary) for $600 to $1,000 or more and informing their customers that they don't require a website because Facebook is the most significant social media network worldwide and everybody has a Facebook account. Now while it may hold true that Facebook is the biggest social media in the world and yes, Facebook's members are possible customers, the genuine question is are they in fact buying? Social media marketing companies are all too happy to mention the positives of social media like the number of people utilize Facebook or the number of tweets were sent out in 2015 and how many people watch YouTube videos and so on but are you getting the complete image? I when sat beside a SMM "professional" at a business workshop who was spruiking to anybody who came within earshot about the amazing advantages of setting up a Facebook business page for small company (with him obviously) and selling on Facebook. So, intrigued by the abovementioned "professionals" advice I looked him up on Facebook just to find he had only 11 Facebook good friends (not a great start). Being the research study nut that I am, I decided to take an excellent look into SMM in regard to selling to see if it in fact worked, who did it work for and if it did why did Social Media Marketing work for them? And should company rely so greatly on social networks for sales?

As a web developer I was continuously (and now significantly) confronted with several social networking difficulties when possible customers would state that having a site sounds great but they had a Facebook organisation page and had been told by various sources (the ever present yet anonymous "they") that social networks were the thing to do, however after discussing their requirements it became rather clear that those potential customers didn't really know why they needed social networks or SMM to generate online sales, They just wanted it. Well it's simple really since social media is Social Media, and social Networks are Social Networks they are not organisation media and organisation networks (that would be more like LinkedIn). In a recent research study done by the IBM Institute for Service Worth around 55% of all social media users mentioned that they do not engage with brands over social media at all and only around 23% in fact actively use social media to connect with brands.

So how do you utilize social media marketing? And is it even worth doing?

Well initially of all I would say that having actually a well optimized website is still going to bring you far more company that social media in a lot of cases particularly if you are a small to medium sized regional service since far more people are going to type in "hairdresser Port Macquarie" into a search engine like Google, Yahoo and Bing than they ever will on any Social Media Site and if you don't have a site you're missing out on out on all of that potential company. Despite all the (not so good) statistics I still think it is still a good concept for company to use social media simply not in the same way that a lot of SMM professionals are today, Why? Is it in a Social Media Marketing business's best interest to talk social networks up?

One of the biggest problems company face with social networks and SMM is perception. The main reason many people give for connecting with brands or organisation on social media is to get discounts, yet the brands and company themselves think the Website main factor individuals connect with them on social media is to discover about brand-new products. Many businesses believe social media will increase advocacy, however only 38 % of consumers concur.

If they desire to see some sort of outcome from it, business require to find more innovative ways to connect with social media. There were some good initiatives shown in the IBM research study of business that had actually gotten some sort of a deal with on the best ways to utilize social media to their advantage, bearing in mind that when asked what they do when they communicate with companies or brand names through social media, consumers list "getting discount rates or vouchers" and "acquiring product or services" as the leading two activities, respectively an U.S ice cream company called Cold Stone Creamery offered discount rates on their products on their Facebook page. There is a terrific program launched by Finest Purchases in the U.S called Twelpforce where workers can react to consumer's questions via Twitter. With both Cold Stone Creamery and Twelpforce the advantage is plainly in the favour of the potential customer & the fantastic technique to social media marketing is to offer without aiming to sell (or appearing like your selling) unfortunately most social media marketing is focused the wrong way.

Developing a tangible purchaser to consumer relationship through social media is challenging and probably the most benefit to business' using social media to increase their sites Google rankings. But organisation' need to understand that you cannot just setup a Facebook business page and expect the best. SMM needs effort and prospective consumers have to see value in exactly what you need to offer through your social media efforts provide something worth their social interaction and time then you may get better results.

Now just as a footnote Facebook shares have actually dropped to under $20 per share, that's half their original cost ... and the suits are flying


As a web designer I was continuously (and now significantly) confronted with several social networking obstacles when potential clients would state that having a website sounds great however they had a Facebook business page and had actually been informed by various sources (the ever present yet confidential "they") that social networks were the thing to do, however after discussing their requirements it became quite clear that those possible customers didn't actually know why they required social networks or SMM to create online sales, They simply desired it. Well it's easy actually because social media is Social Media, and social Networks are Social Networks they are not service media and service networks (that would be more like LinkedIn). In a current research study done by the IBM Institute for Organisation Worth around 55% of all social media users mentioned that they do not engage with brands over social media at all and only around 23% really actively utilize social media to connect with brands. Well first of all I would say that having a well optimized site is still going to bring you far more business that social media in many cases specifically if you are a small to medium sized regional organisation since far more people are going to type in "hairdresser Port Macquarie" into a search engine like Google, Yahoo and Bing than they ever will on any Social Media Site and if you don't have a site you're missing out on out on all of that possible business. The main factor the majority of individuals provide for engaging with brand names or organisation on social media is to receive discounts, yet the brands and service themselves believe the primary factor individuals engage with them on social media is to find out about brand-new items.

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